Travel is our craft – storytelling our passion




Tired of superficial and empty clichés? Try our way.


A thoroughly crafted narrative connects with people’s hearts and minds. We reach and entice your audiences by telling your story in a relatable way. Our insight and unique knowledge of the Nordic market will get you even closer to your target audience.

We offer:
• Storytelling – content (text/photo/video) that inspires and engages
• Native advertising – we’ll make your audience find you and your product
• Content marketing – your story in an editorial language
• Social media – we know how to get your message across
• Sosiale medier – vi når ut med ditt budskap
• Newsletter – inspirational content directly to you clients’ mailbox
• CRM – we help you service your clients
• SEO – we help you become Google's favourite
• PR – we help you create a positive and engaging buzz for your business

Your partner
In our creative workshops we use analytical and editorial methods to single out your core values and products – and what makes it stand out. We provide you with concrete suggestions for optimisation of your communication and market efforts so you – in the most efficient way – are able to reach old and new clients.

Your storyteller
If you need more support – look no further. We’ll come to your aid wherever you are. With our approach to engaging storytelling, we will make your destination or enterprise come alive. We offer tailormade operational services within content marketing and spread content in all relevant channels across all platforms.

This is how we work:

• Photography/videography • Storytelling through portraiture • Optimalisation and revision of existing website(s) • Content marketing and publishing on social media • Creating relevant webinars

In short – we are in your corner until you’ve reached your full potential!


Frederik Finnes

Partner and general manager

Frederik Finnes has a degree from Stirling University in Scotland and started off as a news and travel journalist over 20 years ago. Since 2010 he has taken part in establishing two international communications and marketing agencies in Norway, assisting many destinations and travel businesses across Europe.

Being a globetrotter with a thorough understanding of the travel industry, Frederik knows how to draw attention to destinations, and trigger travellers with engaging content inn different channels.

Vibeke Montero

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Partner and content consultant

Vibeke Montero has travelled the world during the past 20 years on behalf of Norwegian publications such as VG, Aftenposten, Tara, Kamille and Hjemmet. She also makes frequent appearances as a travel expert on the breakfast show on TV2. She has a degree in photography from Falmouth University in England.

Vibeke is the founder of the online travel magazine Borte Best, where social media plays an integral part. She has a deep understanding of how to engage the traveller’s heart.

Bjørn Moholdt

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Partner and content consultant

Bjørn has 20 years’ experience as a professional travel writer- and photographer. He was editor-in-chief in Reiser & ferie for eight years, at the time Norway’s leading travel magazine. Since then, he has travelled the world for prestigious publications such as VG, Dagbladet, Vi Menn and ABC Nyheter, to mention but a few. He is also a former editor-in-chief for the industry magazine Travel News, as well as the travel magazine Reis.

Today Bjørn is in charge of the online travel magazine Way2Go, where he inspires his readers with the latest travel news, as well as hosting a popular podcast dedicated to travel.




Bjørn has that rare ability to capture your imagination. With his captivating stories he always seems to find an approach which touches the reader’s heart. Bjørn has vast knowledge of a wide range of destinations and a thorough understanding of how to convey their stories.In addition, he always finds the right balance between the mainstream angle and one which engages the specially interested reader. It is always a great please to work with Bjørn.

Erlend Lappegard / Founder Inspiratour

Frederik gjør en betydelig innsats for å forstå din forretningsmodell, og sørger for at nøkkelbudskapene når ut til ditt publikum. Han er også en vennlig og avslappet person, noe som gjør det til en glede å jobbe med ham.

Andreas Hermansson / Head of global PR, Airhelp

Solia has had the pleasure of working with Vibeke on two projects. When we launched a new direct route from Oslo to La Palma, she ensured us wide coverage in the Norwegian press. This helped us succeed in launching a new destination, which is a big challenge for a relatively small tour operator. She has also taken pictures for us in Madeira, and the pictures from this trip are the ones we use most frequently in our advertising.

Gunnar A. Ekjord / Marketing manager, Solia

During our collaboration, Frederik has always created and delivered content of very high quality, both to our website and to journalists and the media.

Maria Johansson / Head of Marketing for West Sweden Tourist Board

Kamille has won awards based on Vibeke’s travel stories. She produces articles with precise angles, a vivid language and atmospheric pictures.

Rina Therese Blekkerud / Editor, Kamille

Bjørn is a journalist of caliber, a photographer of standing, and a man of considerable wit and intellect. His general knowledge is extensive, his experience vast, and he is a pleasure to work with. What more can I say?

Mick Tulley / Grunnlegger og kreativ direktør, Image Communications


Ciao! Aloha! Hyvää päivää! Tjänare! Hola!


Frederik - Partner and general manager
Bjørn - Partner and communications manager
Vibeke - Partner and content consultant

Contact us


We look forward to hearing from you